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Brew for Today, Build for Tomorrow

About SEA Brew Virtual 2020

Bringing together brewers, owners, distributors and industry suppliers from across Asia, SEA Brew is widely celebrated as the number one annual gathering for craft brewers in the region.

 

But with our in-person show in Taiwan postponed due to the global pandemic we’re heading online!

Delivering on our promise to provide exceptional value to the regions’ rapidly growing craft brewing community, SEA Brew Virtual 2020 comprises a series of online webinars and discussion groups held between 16 – 26th November.

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“This is definitely the place to make friends and catch up with current brewing affairs!.”

 

Crystalla Huang, Head Brewer, Reddot Brewhouse, Singapore

2020 Virtual Programme

CHECK OUT THE SERIES OF ONLINE WEBINARS AND DISCUSSION GROUPS WE'VE LINED UP!

The programme expands the show’s usual focus of brewing quality beer to how to capitalize on the growing market for craft and premium beer in Asia, particularly in the light of the post-covid world.

 

Highlights will include sessions with technical experts and industry insiders as well as discussion groups on key industry topics such as sustainability and the future.

WEEK 2: 23-26 Nov 2020

Date/time:

Monday 23 Nov, 10am (SGT)

Session type:

TECHNICAL SESSION

Session title:

Impact Hops: Maximizing Flavor and Aroma

Group leader:

Spencer Tielkemeier
Brewing Innovations Lead
Yakima Chief Hops

Synopsis:

Join Yakima Chief Hops’ Brewing Innovations Lead Spencer Tielkemeier as he discusses new and exciting hop varieties. In particular, he will examine specific oil components of modern varieties and how brewers can use them to make maximum impact in their beer.

 

Spencer will translate cutting-edge hop aroma research into practical tactics, helping brewers better understand how to use new hops more effectively.

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Date/time:

Monday 23 Nov, 5pm (SGT)

Session type:

GROUP DISCUSSION

Session title:

Epic Beers – All about the Yeast

Group leader:

Sylvie Van Zandycke

Dir. of Sales and Marketing

Lallemand Brewing

Synopsis:

Yeast strain selection, yeast health and best practices in terms of yeast handling are the key factors to consistent and robust fermentations. Join us to find out more about dry yeast, how to select the right strain for the appropriate beer style and create the best quality beers. The panel will be composed of technical experts as well as brewers from different parts of Asia.

Date/time:

Tuesday 24 Nov, 10am (SGT)

Session type:

IN CONVERSATION

Session title:

Best Boot Forward

Host:

Teri Fahrendorf
Founder
Pink Boots Society

Synopsis:

The Pink Boots Society, founded in the USA in 2007, now has chapters throughout the world and over 1,800 members. The organization supports women already in the brewing profession and encourages new recruits through education, scholarship funding, and social events.

 

We’re joined by co-founder Teri Fahrendorf and a panel of female brewers from around the region to discuss the progress that’s been made so far by the industry and what more can be done to encourage the inclusion of more ladies in brewing.

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Date/time:

Wednesday 25 Nov, 10am (SGT)

Session type:

TECHNICAL SESSION

Session title:

De-Mystifying the COA (Bucket Analysis approach)

Presenter:

Mike Heinrich
National Sales Manager
Great Western Malting Company

Synopsis:

In this seminar, experienced maltster and brewer Mike Heinrich will thoroughly explain each of the Malt COA specifications and a how a maltster / brewer may be able to control them within their processes.

Following the breakdown of the COA, he will show how to simplify the specifications by bucketing them into categories. This bucketed analysis helps make the COA more approachable, allowing brewers to better utilize the specifications they receive with their malt shipment.

Date/time:

Thursday 26 Nov, 10am (SGT)

Session type:

MARKETING CASE STUDY

Session title:

Digital Marketing To The Masses

Presenter:

Oliver Woods
Founder
Beer Asia

Synopsis:

Does your brewery want more customers? Could your online outreach be more effective in driving beer sales? Does your bar have a world-class digital presence?
 

Experienced digital marketer and founder of Beer Asia Oliver Woods will share the digital strategies and tactics that beer businesses around the Asia-Pacific are using to recruit new customers, sell more beer and build their brands.

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Date/time:

Thursday 26 Nov, 5pm (SGT)

Session type:

GROUP DISCUSSION

Session title:

Tomorrow's Market

Hosts:

Stanley Boots, 7 Bridges Brewing Co. (VIE)
&
Adi Challa, Susegado Brewery (IND)

Synopsis:

Where are we heading, what will the future look like and are we ready for it?

 

To wrap up our SEA Brew 2020 Virtual sessions Stanley and Aditya will be joined by Luke Yardley, Yardley Brothers Brewery (HKG) and Andrew Park, Artmonster Brewery (KOR) to take a look at where the craft beer industry is heading as it negotiates its way out of the global pandemic.

 

A look into what the future may hold for breweries and beer distributors across Asia.

“SEA Brew is the conference of the year for our brewery and we make sure to clear our calendar every year in order to attend.”


Spencer Jemelka, Co-Founder/MD, Redpoint Brewing Co.

2020 Virtual Sponsors

Thank you to our Sponsors & Presenting Partners for the support!

If you'd like to know more about how you can get involved, click here:

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SPONSORS

PRESENTING PARTNERS

“SEA Brew continues to set the standard for bringing together the greater Asia brewing industry from event management to participation and relevant presentational material"


Jim Lambert, Director of Marketing, Asia, Yakima Chief Hops